Archive for the ‘marketing’ Category
Has 'fremiuim' business ruined us youngins?
3.8.2010
For me it started with Hotmail. I got a free email account in the mid-90s and started down the web road. Sure, I could have upgraded to a paid account for more storage space, but I was a young teen and didn’t really need anything more. A few years later, Google dropped on the world, and we’ve never been the same.
Shortly afterwards, Gmail came out and if you got an invitation, it was free and awesome. Hotmail and others that wanted to charge for storage had to drop that business model or lose out to Gmail. In the end, it didn’t really matter, as Gmail quickly became the most popular webmail (tho a good amount of people do still have AOL(remember them?), Yahoo!, and Hotmail accounts), and we all became accustomed to free webmail service.
Does KGB really give a better result than Google?
2.10.2010
That’s just what I intend to find out. I just saw an ad on TV claiming SMS service KGB gives you an “answer,” and not a list of results. That’s great, but is it just marketing? Can an SMS-result really be better targeted for me than the almighty Google?
Let’s say our lovely dachshund decides it’s too cold out, and the carpet will do just fine for her (jk Bean, I know you would never…). Obviously, I’d be in need of a local Arlington carpet cleaner, and sooner rather than later.
Tags: google, kgb, local search
Posted in marketing |
Are you hip to the shift(ing) business principals
1.20.2010
I am not sure when this started, I’m sure way before I was even paying attention to business, or business principals. Most likely it was way before I cared to know what business was (I sure hope so, I’m not that old). Then again, I’m not sure how much I really pay attention to these even today. But what I do know is every business that I choose to follow, read, interact and involve myself with, the following four principals can be found within most of them: great content, transparency, active listening, and a focus on the consumer.
I’m not sure I’m actively seeking these ideals, I think it naturally just happens. Perhaps when I got deeply interested in the marketing and business aspects of web design and development I really took note of this. Some of my favorite follows on twitter happen to be plain ol’ businesses. Before twitter, and social media itself took hold of us (and changed us), the thought of caring what a business had to say was laughable. Unless I was really a sucker for being told what I needed to buy and why, I can’t imagine even taking much note of any.
Tags: business principals, web
Posted in marketing |
You Work for Us, We Can Email You at Will.
11.2.2009
That’s basically the message I got after I had inquired about a corporate [promotional] email I received a month ago. There was nothing wrong with it really. It wasn’t sexual or offensive. And it shouldn’t have seemed spammy.
I say shouldn’t have because if they provided an opt-out function, then I’d have just unsubscribed. But there was no opt-out, no physical address, no reply-to address–therefore, it was spam to me.
The corporation in question owns a lot of service and product providing businesses, so it makes sense that they would want to offer these to their employees with a discount. What doesn’t make sense is the way this is handled. I hit reply in Outlook, and it had a generic address, but I figured this was better than nothing. I simply asked if they could include a way to unsubscribe from these future emails, as these were far from CAN-SPAM compliant. And then I waited. And waited some more.
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